Category Archives: Acting Tips

WHAT TO WEAR FOR A COMMERCIAL HEAD SHOT PHOTO SHOOT

tips on what to wear to a commercial audition
tips on what to wear for commercial head shots

Are you about to shoot some new commercial head shots and have no idea what to wear?  There are 6 different wardrobe categories that commercial ad agencies and casting directors usually ask for.  I use their categories as a guideline for the looks that I am going to recreate for my head shots.

The different style categories that they usually ask for are as follows;  UPSCALE/SOPHISTICATED, UPSCALE CASUAL, BUSINESS, BUSINESS CASUAL, NICE CAUSAL and lastly there is the ATHLETIC or OUTDOORSY look. Every now and then there might be a request for a lab coat or pair of scrubs or a red or blue colored polo shirt to match the attire of a certain company’s uniform (i.e Best Buy) or maybe it’s a call for professional sports jerseys but for the most part commercial producers are usually looking for 6 specific styles and they are:

UPSCALE/SOPHISTICATED – Rich, elegant, suave, extremely stylish and successful. Think CEO of a multi million dollar company. Expensive high end car commercials, liquor ads and designer cologne campaigns are usually looking for the slick James Bond looking guy in sleek suits (without ties) with very sheik stylish women wearing sleek dresses and jewelry and accessories. The trick here is NOT to be gaudy or “blingy” but sharp, sleek and sophisticated. Well put together.

UPSCALE CASUAL – Similar to the sophisticated look but a little more relaxed and approachable. This is what you might wear out on a first date. Guys maybe wear a sports jacket with jeans and a v-neck or a sweater with the sleeves pushed up and slacks or dark denim jeans. And ladies are looking attractive and sexy but classy and you don’t want to look like your trying too hard.

BUSINESS – This look is completely corporate. Guys are in a basic black, blue, grey, brown business suite with ties. Ladies are in pantsuits maybe blazers with a pencil skirt. It’s very buttoned up and conservative. Think financial advisors.

BUSINESS CASUAL – This look is similar to the Upscale Casual except the Upscale Casual probably has a little more sex appeal to it where as the Business Casual look is still business yet a little more laid back and sophisticated than the strict Business look. Imagine what you might wear if you worked at a cool modern design firm. The styel is modern, simple, cool with a unique personal sense of style.

NICE CASUAL – Basically this is your relaxed weekend, hanging out around the house look. Think family outings and picnics. Avoid track pants or athletic wear. That’s a different category. Maybe it’s a light colored polo and t-shirts, relaxed fit jeans with a buttoned up shirt left untucked. Sneakers or boat shoes.

FITNESS/ OUTDOORSY – Athletic work out clothes. hoodies, compression pants, shorts, tank tops and t’s, sneakers. Outdoors looks can be cargo shorts and pants. Flannel shirts and t’s, hiking boots etc.

I will usually try and cover a high end look, i.e Upscale Sophisticated/Casual and then maybe drop it down a notch and do something Nice Casual and then maybe do some with an Out Doors feel.  For guys it could be good to do this look with a thicker beard and then with each look take the beard down, so that maybe in the Nice Casual you have a little scruff but then for the Upscale Sophisticated you are clean shaven.  There is no one formula.  Be aware of the different trends and looks that are being used in actual commercials and  use that as inspiration.

The most important thing to wear is a sparkle in your eye and a big bright genuine smile.  Hope this was helpful. Enjoy and have fun.

Taking the first step…

information on the cost of acting classes in Hollywood Ca

I am so thankful that everyday is a  new opportunity to embrace life and live the life you want.  I have been wanting to develop this acting lab and facilitate a space for actors to delve deep into their process and flesh out their need for self expression. But for whatever reasons. I just wouldn’t, couldn’t,  didn’t.  I have to admit,  I am a bit of a procrastinator. You might think, “Wow you, a procrastinator, You’ve been actively pursuing  your dreams  and achieving your goals in one of the most challenging professions there is”  And yes  that is true,  I do take pride in the fact that I have been extremely resilient and persistent in the pursuit of being an actor but there are still so many desires, creative ideas and dreams that  haunt me.

There are a lot of reasons why we procrastinate and keep  shrugging off our inspiration and desires. Some are even rooted in reality, i.e. financial challenges,  family responsibilities, lack of time etc.  Other excuses  are a result of our own fragile psyche. We allow the weeds of  doubt to choke out and kill even the slightest possibility of our inspiration blossoming into a magical garden.  But I am here to say that IT IS NEVER TOO LATE to pursuit a dream.  Every journey begins with one tiny step. That first, tiny step can be the hardest of all but once you take that first step the 2nd one will  come that much easier.

CREATIVITY and INSPIRATION are constantly calling. The master plan, our map to our true treasure is ever present waiting to be discovered and followed.

Now that I am on step #45 at and the pep in my step is coming from all of the positive energy , passion and courage that that I am witnessing in the folks that are  coming and dropping into the lab. And it feels amazing!!!

Here is what they are saying:

Tamara wrote: Thank you!!! It was so incredible and just what my soul was asking for. You are dynamic! What a wonderful gift it was to have today’s experience🙏🏽 I am a definite yes for next Saturday. And will be sharing my experience with others.Thank you for the magic!

Laura wrote:  Last Saturday’s class was such a positive experience and I wanted to thank you once again. Its good for me to step out of my comfort zone, push myself and learn something new. I thought you did a great job! Your passion and knowledge shined through the entire class. I think one of the best things is you create a non- judgmental atmosphere. I knew no matter how dumb, insecure or inexperienced I felt that you would in now way judge me. That is an AMAZING ability to make people feel that way, especially in what you are teaching.

And Devon wrote a whole blog post about it. Check out her super fabulous blog and what she wrote about her experience in the lab here.

I am so psyched and inspired to do it again

Saturday  9AM  The New Collective LA – Acting Studio

6440 Santa Monica Blvd. Hollywood CA. 90038 (between Wilcox and Cole, a few doors east of the The Complex)

email me @davebaez@davebaez.com to get more info and to reserve your space.